Getting your website or blog ranked on Google top page most times comes with a daunting task. And sometimes it may not just work out at all. Whether you’re just getting started in the blog niche or have been in the game for a while, then you will how challenging it can be to get a site ranked on the search engine.
But it doesn’t have to be so! That is why in this article, I am going to show you some healthy tips for getting your site ranked. So with a bit of persistence, you get ahead of your competitors.
To get you started right away, here 5 tips that you may want to consider;
Start with good content
I know you may be wondering why I decided to open this note with content writing. Needless to say that the backbone of any good website that hopes to be seen on Google first page is in the quality of your website content. Great websites like forbes.com, wittent.com are known for the quality they have on the site.
Having a well written and compelling blog post will keep your visitors coming back for more. And if you will take the time to become the go-to resource library in your niche, links and ranks will come naturally.
How to rank for content
- Post relevant, interesting content
Obvious, right? People will only come to your blog if you’re saying something worth reading.
But what is interesting content? And how do you make sure you’re coming up with fresh ideas on a regular basis? Here are some tips;
- Search relevant topics on the internet
- Spy on your competitor blogs and social media post and see what they have written on and the ones they didn’t elaborate on. Just make sure you bring your own style, flare, and tips to the table.
- Use content tools: You could even use a tool like SEMrush to find and sort your competitor’s post for you. They rank each competitor post by social media popularity- so you can see what kind of content is doing really good and how to rank for it.
- Post regularly
Knowing when to post is the sauce of regular posting on a website. Post content when visitors are just right in the mood to read what you have. And the best way to do this is by maintaining a regular post schedule by having a content calendar. There are plenty of tools to help you with this or you create your post schedule.
There is a good reason why “content” is the very first word in content marketing. So make sure your content is fresh, updated, relevant and always coming regularly.
And if you have a WordPress blog, here is a powerful tool for easy content and keyword ranking click here
Use relevant keywords
Okay now that you have the backbone of your website, it is time to make it count. And how do you do that? Use relevant keywords in your content. keyword is the engine that helps your content to rank highly in Google searches. So if you are thinking of proper Search Engine Optimization, it is important to start with relevant keywords.
So what are keywords?
Just in case you are new to SEO techniques, knowing some SEO terms will just keep you going. Those short single words, phrases or terms that users type into the Google search bar are keywords. For instance, if you want to know about what you’re reading you’d type into Google: what are keywords?
Example of keyword research can be typing in the Google search bar what you are reading right now – what are keywords. See the screenshot below.
When you start typing, Google starts to give you suggestions based on popular searches like the screenshot below;
Of course, as a blogger or website owner, you want all the relevant keywords on your blog or website to be relevant to what people are searching for your website
Every blogger wants all the keywords on their site to be relevant keywords to meet the search need of people and to make your content visible.
And in other to do that, you need to know who your audience is, what language they use in typing, what they are searching for and what traffic has a high traffic flow.
Here are some tools that will help you do keyword research to know the relevant keyword to rank for. The list goes from the top best and highly recommended;
Keyword research tools
You can use the following keyword research tools to know which keywords have a high search volume on the search engine like Google. Here a few we like:
These all in one keyword solution tool lets you find new keywords, know your competitors, track your rankings and so much more. These tools will help you find the low competitive keywords that you can easily rank for. And with a monthly fee, you are just a click away from getting the best keyword to rank your website.
Keywords that have high traffic level and low bidding price is a great way to getting your website ranked on the search engine. And give you a better chance to appear on the Google search engine.
Longtail Pro is one of the leading keyword research tool in the SEO industry and if you are just looking forward to just having a simple solution without the need to over analyse it too much then here is one.
These come with a monthly fee and with just a token, you can generate relevant keywords for your niche in a matter of minutes.
Put Keywords in Your Post’s URL
To make it even easier to rank your website on the search engine, make sure you include your main keywords for each article in every new post. Set the post URL to contain your main keywords in the article keeping it as short as possible.
And to make it even better, you can install the Yoast plugin on your WordPress theme that will also be an effective way to rank your content.
Add Images to Your Content
Putting up a post without an appropriate image is like having a pizza without cheese. So get a good and quality picture for your website content. Here are two benefits of having high-quality images in your website content:
- Makes your text easier to read.
- Brings your text to life.
Choose high-quality, captivating images that really compliment what you’re trying to illustrate through your writing. And if done right, your image could be another tool for bringing people to your site. Users that search for a relevant image on Google will have a chance to find your original image.
From there, they’ll not only be able to link to your website, but they may also use your branded image on their blog. Win, win right!
Now it is not enough to have an image in your content, to get your image to appear in relevant searches make sure you:
- Add an alt tag to your image
- Include your chosen keyword where possible.
- Don’t save your image under the filename 0001.jpg. Instead, save it under a relevant name and add your keyword.
And if you are not a photographer, nothing much to worry about. There plenty of free images you can source online. An important thing to note is that images improve both your reader’s experience and get more traffic to website doorstep.
Let your title tag carry your keywords
Most times web users may not just have time to read through your website page. And all they look at is just your title tags. So for SEO purposes, keywords in the title tags are important. And if you are WordPress users, you can see it under the SEO Title. To make it more relevant for the search spiders, put the keyword at the beginning too.
Link to High-Quality Sites
Another way to rank your website faster for more traffic is building quality backlink to your site and to other sites. And of course I know what you are thinking about right now: why would I encourage my reader to leave my site to other sites?
While websites used to be about stickiness and not letting the visitor left, we now know that linking to reputable and relevant sites can actually help your blog show up higher in the rankings.
Make it Easy to Share Your Content
Having a social media sharing buttons attached to your post makes it easier for readers to share what you have on their social media accounts like Facebook, and Twitter. Now if other sites and social media accounts link to your website or blog, it will not only drive visitors to your site, it also boosts your rankings on the search engine. So make it easier for others to link to your website by including the Facebook, Twitter, Reddit, Pinterest, and Google+ user’s button using WordPress plugins like simple share buttons.
Write a Good Meta Description
Although this may not be related to SEO directly, however, if your page comes up high enough in the rankings because you used the other eight techniques mentioned here, then having a good meta description will not be a bad idea. This can decide the difference between a user deciding to click or pass over your website. The free WordPress plugin SEO by Yoast also offers an easy way to edit the meta description of your post.
Now you can see how important it is to have a good knowledge of SEO. It is essential to getting your blog ranked higher in the search engine. Though it will take time for you to gain the knowledge and skills for making a difference in your rankings, a good SEO course will be of help. And using the right keyword tool like SEMrush is of great help. This will give you an edge over your competitors. However, remember that your ranking won’t shoot up overnight. You’ll need to give it a bit of time, and soon enough you will start seeing the result.